June 9, 2006, London:

When they're not watching the World Cup this summer, Britain's boys are climbing trees, skimming stones and firing home-made catapaults. That's the message picked up by Amazon.co.uk, who've noticed a massive surge in sales for the book The Dangerous Book for Boys by brothers Conn and Hal Iggulden - sales have leapt over 700% in the past week alone.

The book, packed full of traditional outdoor activities for boys (and men), is a compendium of those childhood activities we remember from our youth - from fishing to racing go-karts - alongside the essential information all men should know, such as the golden age of piracy and the laws of cricket. With the holidays on their way, it looks as though Britain's boys are set to escape their bedrooms in search of the sort of summer adventures that are the stuff of classic books like Swallows and Amazons.

"It looks as though the UK's children will be deserting the TV this summer to spend some time outdoors," says Kes Nielsen, Head Books Buyer of Amazon.co.uk. "Despite the massive popularity of iPods, MySpace and videogames, the success of The Dangerous Book for Boys seems to indicate a return to the simpler childhood pleasures of 50 years ago."

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as Books, Music, Video, DVD, Software, PC & Video Games, Electronics & Photo, Home & Garden, and Toys & Games!. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk customers enjoy the benefits of industry-leading online-shopping technology, such as secure credit-card payment, personalised recommendations, streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology--see www.amazon.co.uk/anywhere for details.

Amazon.com and its affiliates operate seven websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.