Black Friday was the biggest day of eReader sales in the history of Amazon.co.uk

Black Friday also the biggest day of Fire tablet sales in Amazon.co.uk history

Amazon Fire TV sales on Amazon this weekend up more than 6x year over year

Millions of 7” Fire tablets sold globally since launch—global Fire tablet sales this Black Friday weekend up more than 3x year over year

Luxembourg - 1st December, 2015 - Amazon today announced that this Black Friday weekend was the best ever for Amazon devices:

  • The top-selling products across all of the products available on Amazon.co.uk this Black Friday were Amazon devices—#1 was the new Fire tablet, #2 was Fire TV Stick.
  • Black Friday was the biggest day of sales for both Kindle eReaders and Fire tablets in the history of Amazon.co.uk
  • Amazon Fire TV sales are up more than 6x year over year this Black Friday weekend.
  • The new £49.99 Fire tablet is the fastest-selling Amazon tablet ever, with millions sold globally since launch—Amazon tablet sales this weekend are up more than 3x year over year.
  • The Kindle e-reader business continues to grow—customers bought hundreds of thousands of Kindle e-readers this weekend.

“We’re excited that millions of customers will be opening new Amazon devices this Christmas. This has already been the Christmas shopping season for Amazon devices, and we’re energised by the year over year growth for all of our product categories,” said Dave Limp, Senior Vice President, Amazon Devices. “With a sub-£50 price point for one or £250 for a six-pack, we’ve reached a tipping point with Fire—it is our fastest-selling tablet ever. We’ve already built millions—and we’re ramping up production to build millions more.”

Here’s what customers are saying about Amazon devices:

  • “I have nothing but praise for this tablet, it is brilliant in my eyes.” – A. Jones on the new Fire
  • “Love this and so easy to use!” – Jane L. on Fire TV Stick
  • “Really, really impressed with the Paperwhite, its sturdy, the screen is brilliant and non-fatiguing. I can't say enough good things about it” – Brian H about the new Kindle Paperwhite
  • “This new device basically epitomises everything that you'd expect from a state of the art e-Reader, and it's definitely an impressive achievement in e-reading technology.” – Bill on the new Kindle Paperwhite
  • “Finally, we have a very high performance tablet available for under £50.00.” – Bill on the new Fire
  • “Better than a tablet 3 times the price.” – ABC on the new Fire tablet
  • “I have to say that the whole family is thrilled to bits with the TV Fire stick.” – Elaine G on Fire TV Stick
  • “Pinpoint sharp graphics, excellent colours, good sound quality and efficient camera. Very reasonably priced. What more is there to say!” – TSD on Fire HD 8
  • “Great device. Love it! Great for watching movies and shopping online. Big 10.1" screen and great Dolby speakers. Highly recommend for anyone looking for a new tablet.” – Happy Shopper on Fire HD 10
  • “Great 1st tablet. Easy to set up, good parental controls and worry free 2 year accidental damage cover means our son can explore and we can relax” – Tracey H. on the Fire Kids Edition
  • “The best media player out there and I have used them all.” – Colin P.W. on the new Fire TV

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