March 19, 2009, London: A rush of sales as Mother’s Day approaches has seen the ‘Mamma Mia!’ movie overtake ‘Harry Potter and the Deathly Hallows’ to become the best-selling product of all-time on Amazon.co.uk.

A constant feature in the top ten DVD chart for the past six months, sales of ‘Mamma Mia!’ have increased by 118% over the last two weeks. It has now sold more copies than the boy wizard’s seventh outing which instantly became Amazon.co.uk’s biggest-selling item of all-time when its release resulted in worldwide hysteria back in July 2007.

‘Quite simply, ‘Mamma Mia!’ is the UK’s biggest selling product of the internet era’ said Sarah Hughes, Head of DVD Buying at Amazon.co.uk Ltd. ‘When ‘Harry Potter and the Deathly Hallows’ was released it seemed inconceivable that any product would match the phenomenal demand it generated. I am certain that no-one thought at the time that its sales record would be eclipsed by an Abba musical.’

In 2008, ‘Mamma Mia!’ was Amazon.co.uk’s Christmas bestseller, accruing four times as many sales as the Christmas bestseller from the previous year.

‘’Mamma Mia!’ is a fun, feel good film and some of its success can be attributed to the fact that it has offered a form of escapism during what have been difficult times in the UK over the last six months,’ said Sarah Hughes. ‘It could be a long time before we see another product that captures the hearts and minds of the UK public in the way that this film has.’

 

 

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

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As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

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