Amazon.co.uk takes orders for over 3 million items on Cyber Monday

December 25, 2011:

25th December 2011 – Amazon's Kindle has replicated its 2010 success to become the biggest selling product of Christmas 2011 at Amazon.co.uk. It is the second year in a row that Kindle has been the festive bestseller beating this year's big DVD releases including The Inbetweeners Movie and Harry Potter and the Death Hallows Part 2 as well as the latest release in the ever-popular video games series, Call of Duty. Amazon.co.uk received orders for more than twice as many Kindles in the run up to Christmas this year compared to the same period in 2010.

"At just £89, the all-new Kindle is a great gift for men and women of all ages across the UK and it was by far the biggest selling product of the festive period," said Christopher North, Managing Director of Amazon.co.uk Ltd. "As a result, Christmas Day will be one of the biggest sales days of the year for Kindle books as people turn on the device and download their favourite title in under 60 seconds. Millions of UK customers have already discovered the benefits of Kindle and we expect many more to do so in 2012."

Amazon.co.uk took orders for more than 3 million items on its busiest day of the Christmas period – Monday 5th December –which is often termed 'Cyber Monday'. That represents a rate of around 35 items ordered every second over the 24 hour period with the number increasing significantly from the 2.3 million items ordered on the busiest day of 2010.

At its peak, Amazon's seven UK fulfilment centres shipped over 2.1 million units in one 24 hour period, which represents around 1124 tonnes of goods and means that on average a delivery truck was leaving an Amazon fulfilment centre once every 2 minutes and 45 seconds.

THE AMAZON.CO.UK CHRISTMAS 2011 TOP TEN BESTSELLERS (1st NOVEMBER to 18th DECEMBER 2011)

1. Kindle ELECTRONICS

2. Harry Potter and the Deathly Hallows Part 2 DVD

3. The Inbetweeners Movie DVD

4. Call of Duty: Modern Warfare 3 VIDEO GAMES

5. Harry Potter – The Complete 8-Film Collection DVD

6. Now That's What I Call Music! 80 MUSIC

7. Christmas – Michael Buble MUSIC

8. Peter Kay Live – The Tour That Didn't Tour Tour DVD

9. Amazon Kindle Power Adaptor ELECTRONICS

10. Bridesmaids DVD

THE AMAZON.CO.UK CHRISTMAS 2011 TOP FIVE BESTSELLING TOYS (1ST NOVEMBER to 18th DECEMBER 2011)

1. Top Trumps Moshi Monsters

2. Addictaball Large Maze 1 Puzzle Game

3. Bananagrams Game

4. Shopping List

5. Tomy Pop Up Pirate

THE AMAZON.CO.UK CHRISTMAS 2011 MOST GIFT WRAPPED ITEMS (1st NOVEMBER to 18th DECEMBER)

1. Kindle ELECTRONICS

2. Frozen Planet – The Complete Series DVD

3. Steve Jobs: The Exclusive Biography – Walter Isaacson BOOKS

4. River Cottage Veg Every Day! – Hugh Fearnley-Whittingstall BOOKS

5. Jamie's Great Britain – Jamie Oliver BOOKS

6. Harry Potter – The Complete 8-Film Collection DVD

7. Amazon Kindle UK Power Adaptor ELECTRONICS

8. Downton Abbey – Series 1 & 2 Box Set DVD

9. Frozen Planet – Alastair Fothergill and Vanessa Berlowitz BOOKS

10. Downton Abbey – Series 2 DVD

For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car and Motorbike, Clothing, DIY and Tools, DVD, Electronics and Photo, Grocery, Health and Beauty, Home and Garden, Jewellery, MP3, Music, Musical Instruments and DJ, Office, PC, Pet Supplies, Shoes, Software, Sports and Leisure, Toys and Games, Video Games and Watches.

The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle, Kindle Keyboard 3G with free 3G Wireless and Kindle Keyboard Wi-Fi are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.