February 2002: New research released by Amazon.co.uk¹ reveals that many of us send Valentine's cards to ourselves to save face on the dreaded V-day! One in three people have been sent a Valentine's card by their mum or dad and 10% of those surveyed admit to stealing cards addressed to their housemate or sibling.

Key findings:
-one in nine have sent themselves at least one Valentine's card
-one in three have received a Valentine's card from their mum or dad
-one in 10 have stolen a Valentine's card addressed to their housemate or sibling and pretended it was theirs
-one in four have forgotten to send their beloved a Valentine's gift or card

EUROPEAN LOVE-CHAMPIONSHIPS

A further European wide survey² carried out for Amazon.co.uk and its German and French counterparts (Amazon.de and Amazon.fr) reveals that when it comes to Valentine's Day, the Brits and the French are the most amorous while the Germans are the least bothered about romance:

¤ 69% of Germans think Valentine's Day is unimportant compared to 54% of Brits and 46% of the French
¤over a quarter (26%) of Germans have never received a Valentine's present compared to 17.5% of Brits and 19% of the French

Germans most likely to forget!

¤ People in Germany are also the most likely to forget to give their partner a present on Valentine's Day. In Germany 35% have forgotten to buy presents while a quarter (25%) have forgotten in France and the UK.

Valentines Day presents

¤ The most common Valentine's Day present across UK and Germany is flowers (34% and 44% respectively), while the French are more likely to opt for a romantic dinner or other surprise at home (36%).
¤ In the UK--if you're stuck for ideas then CDs, Videos and DVDs are a good bet this year to set hearts aflutter! 22% of Brits would like Videos or DVDs for Valentine's Day while only 10% receive them. With CDs, 26% would like to get hold of tracks from their favourite artist, while only 19% actually receive them.

Spending patterns

¤ The French spend the most on Valentine's presents--a third (32%) spend between £30 and £60 on their loved ones and a further 11% spend over £60. Brits come a close second with 31% spending between £30 and £60 and 10% spending over £60.
¤ Germans are less likely to splash out with only 13% spending between £30 and £60 and 2% saying they spend over £60.

Notes to editors:

¹ Amazon.co.uk questioned a random selection of 500 consumers in the UK
² Amazon questioned a random selection of over 1000 consumers across the UK, Germany and France

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as Books, Music, Video, DVD, Software, PC & Video Games, Electronics & Photo, Home & Garden, and Toys & Games!. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk customers enjoy the benefits of industry-leading online-shopping technology, such as secure credit-card payment, personalised recommendations, streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology--see www.amazon.co.uk/anywhere for details.

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Forward-looking Statement

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