Kindle Touch and Kindle Touch 3G are the most full-featured e-readers available

Kindle Touch 3G is the top-of-the-line e-reader with free 3G wireless – no monthly fees or annual contracts, never pay for or hunt for a Wi-Fi hotspot

Luxembourg - April 20th, 2012: Amazon.co.uk today announced it is now shipping Kindle Touch and Kindle Touch 3G to customers across the UK, seven days earlier than the previously announced April 27 availability date. Kindle Touch and Kindle Touch 3G are Amazon's most full-featured e-readers. Kindle Touch 3G is the top-of-the-line e-reader and offers the same new design and features as Kindle Touch, plus the unparalleled added convenience of free 3G wireless. To learn more about Kindle Touch and Kindle Touch 3G, visit www.amazon.co.uk/kindletouch and www.amazon.co.uk/kindletouch3G.

"Orders from customers worldwide for our new line of electronic ink Kindles have exceeded our expectations," said Jorrit Van der Meulen, vice president, Kindle EU "Kindle Touch and Kindle Touch 3G are the most full-featured e-readers available with a beautiful, latest-generation electronic ink display, fast page turns and long, two month battery life. We know that UK customers are eager to get their hands on these new Kindles, which is why we're delighted to be able to ship several days earlier than we planned."

Kindle Touch and Kindle Touch 3G orders are fulfilled in the order they were received. Customers can purchase Kindle Touch and Kindle Touch 3G at www.amazon.co.uk/kindletouch and www.amazon.co.uk/kindletouch3G and from UK retailers including John Lewis, Currys, PC World, Dixons, Argos, Carphone Warehouse, Staples and Tesco.

"We are delighted to offer our customers an expanded range of Kindles with the introduction of Kindle Touch and Kindle Touch 3G," said Adam Brown, telecoms manager at John Lewis. "Kindle was a must-have product for John Lewis customers at Christmas and we think this popularity will continue as the summer months approach. Ultra-portable with a no glare e-ink screen, long battery life and with access to all your favourite holiday reads, plus the optional added convenience of free 3G wireless, Kindle is the perfect travel companion. Now with a responsive touch screen it will be easier than ever to navigate through your portable library."

Mark Slater, Category Director at Dixons Retail (including Currys, PC World, Dixons) comments: "The new Kindle Touch is a great product; Amazon's EasyReach touch technology makes it a lot easier to turn pages and search for books. The multi-touch screen also makes it convenient to read books with one hand – perfect for crowded tube journeys. It is so simple to use and sells for a fantastic, competitive price, so we're sure the Kindle Touch will be a popular choice for e-reader fans."

Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop for content, and take notes – still with all the benefits of the most advanced electronic ink display which reads like real paper, even in bright sunlight, with no glare. Kindle Touch is lighter and smaller than previous generation Kindles, eliminates battery anxiety with an extra-long two month battery life and holds up to 3,000 books. Kindle Touch 3G is for readers who want the top-of-the-line e-reader. Kindle Touch 3G offers the same new design and features of Kindle Touch – it's small and light with an easy-to-use touch screen, has storage for thousands of books, and an extra-long battery life - with the unparalleled added convenience of free 3G. Kindle's free 3G connection means you never have to hunt for or pay for a Wi-Fi hotspot. Amazon pays for the 3G connection so there are no monthly fees or annual contracts.

For high-resolution images of Kindle Touch and Kindle Touch 3G, visit www.amazon.com/pr/kindle.

ENDS

Amazon.co.uk Ltd Press Office:

For more information please contact the Amazon.co.uk Ltd Press Office on 0208 636 9280.

You can also email pressoffice@amazon.co.uk

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

The all-new Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G.Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.