Kindle revealed as most wished for product on Amazon.co.uk in run up to Christmas
November 01, 2010:
On the day that the Amazon.co.uk Christmas Store opens, Kindle – Amazon's revolutionary wireless reading device – is revealed as the most wished for product on Amazon.co.uk for Christmas 2010 ahead of other must-have gifts including Christopher Nolan's box office hit 'Inception', family favourite 'Toy Story 3', video game 'Call of Duty: Black Ops' and the latest DVD from the ever-popular Twilight Saga, 'Eclipse'.
Millions of Amazon customers regularly update their Amazon Wish List – a personalised list of all the things that a customer would love to own from an Amazon website. Friends and family use these lists to purchase the perfect present and the most wished for items on Amazon.co.uk provide an interesting insight into what UK shoppers really want for Christmas this year.
"Kindle has been the number one bestselling item on Amazon in the US for two years running as well as the most-wished-for, most-gifted, and the most 5-star reviews of any product and we're seeing the same trends emerging now in the UK." said Brian McBride, Managing Director of Amazon.co.uk Ltd. "Kindle is already the number one bestselling and number one most wished for item on Amazon.co.uk since the launch of the UK store just a few months ago."
Alongside Kindle, some of the other most wished for products as Christmas nears include the VTech Kidizoom Plus Multimedia Digital Camera for kids, Bomb Cosmetics Bath Gift Sets and Joseph Joseph kitchenware.
Stephen Fry's autobiographical 'The Fry Chronicles' and Nigella Lawson's 'Kitchen: Recipes from the Heart of the Home' are the most-wished for books, whilst FIFA 11 and Formula 1 2010 join Call of Duty: Black Ops as the must-have video games. That title looks set to continue the success of the Call of Duty series. Last year's 'Call of Duty: Modern Warfare 2' was not only the biggest selling video game of 2009 but also the top-selling product for Christmas last year.
The Amazon.co.uk Christmas store launches today, allowing you to find the perfect gift by person or budget, whether you're spending £5 on your little brother or £150 on your grandmother. The store also features bestsellers and most-gifted items from across the site.
CUSTOMERS' MOST WISHED-FOR PRODUCTS ON AMAZON.CO.UK
1. Kindle (Electronics)
2. Inception (DVD & Blu-ray)
3. Toy Story 3 (DVD & Blu-ray)
4. Call of Duty: Black Ops (Video Games)
5. Twilight Saga: Eclipse (DVD & Blu-ray)
CUSTOMERS' MOST WISHED FOR BY STORE
TOYS
VTech Kidizoom Plus Multimedia Digital Camera
LEGO Toy Story 7590 Woody and Buzz to the Rescue
Mookie Peppa Pig Sit n Bounce
Playskool Mr Potato Head Toy Story 3 Buzz Lightyear
JEWELLERY & WATCHES
Casio W-59-1VX Alarm/Chronograph Watch
Lord of the Rings Sterling Silver Arwen's Evenstar large
Timex T Series Mens Watch with Black Leather Strap
Silver Ladies Filigree Open Heart Pendant
HEALTH & BEAUTY
Bomb Cosmetics Bath gift sets
The Genie Head Massager
Barry M cosmetics
Burt's Bees gift packs
ELECTRONICS
Kindle
Apple iPod Touch 32GB 4th Generation
Samsung 32-inch Widescreen Full HD TV
Sony Blu-ray player
HOME & GARDEN
Philips Imageo LED Rechargeable Candle Lights
AnySharp Global World's Best Knife Sharpener
Joseph Joseph Food Preparation Nesting Bowls and Chopping Boards
PT Family Time Photoframe Clock
DVD
Inception
Toy Story 3
Twilight Saga: Eclipse
Iron Man 2
MUSIC & MP3
Come Around Sundown – Kings of Leon
Flamingo – Brandon Flowers
Science & Faith - The Script
Teenage Dream - Katy Perry
BOOKS
The Fry Chronicles – Stephen Fry
Kitchen: Recipes from the Heart of the Home – Nigella Lawson
The Grand Design - Stephen Hawking & Leonard Mlodinow
I Shall Wear Midnight - Terry Pratchett
VIDEO GAMES
Call of Duty: Black Ops
FIFA 11
Formula 1 2010
Assassin's Creed Brotherhood
SPORTS
York Cast Iron Kit in a Case - 20 kg
CLOTHING
Fulton Lulu Guinness Birdcage Umbrella
BABY
Lamaze Freddy The Firefly
SHOES
Babycham Robot Applique Lace Shoes
DIY & TOOLS
LED Lenser Police Tech Focus Torch
AUTOMOTIVE
Digital Tyre Inflator, 12 Volt
SOFTWARE
Microsoft Office 2010 Home & Student
GROCERY
Vimto Lollies jar of 200
-ends-
For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.
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