Take That also overtake The Beatles and Michael Jackson to become biggest selling music artist of all-time on Amazon.co.uk

30th December 2010: Kindle (Wi-Fi and 3G versions) was the biggest selling product of 2010 on Amazon.co.uk. Other big sellers included Toy Story 3 on DVD, all three of Stieg Larsson's 'Millennium Trilogy' books and 'Progress' by Take That which became the biggest selling album of all-time on Amazon.co.uk overtaking Susan Boyle's 'I Dreamed a Dream'.

"Outselling the debut album from Susan Boyle is no mean feat and is testament to the continued and growing popularity of Take That," said Christopher North, vice president of Media at Amazon.co.uk Ltd. "In any other year, Take That's latest album could well have been the bestseller across the entire web site but Kindle, Toy Story 3 and the Stieg Larsson trilogy are some of the bestselling products we have ever seen. It has been a great year for big name products."

As the year came to an end, Take That also became the biggest selling music artists of all-time on Amazon.co.uk, relegating The Beatles and Michael Jackson into second and third place respectively.

"Take That has been the band of the internet generation and with a major tour to come in 2011, they are likely to sell many more albums over the coming months," said Christopher North.

Top Ten Best Sellers on Amazon.co.uk in 2010:

1. Kindle (3G + Wi-Fi and Wi-Fi only)

2. Toy Story 3 DVD

3. The Girl Who Kicked The Hornets' Nest – Stieg Larsson

4. Call of Duty: Black Ops

5. Jamie's 30-Minute Meals – Jamie Oliver

6. Progress – Take That

7. The Girl With The Dragon Tattoo – Stieg Larsson

8. Integral USB 2.0 Single Slot SD Reader

9. The Girl Who Played with Fire – Stieg Larsson

10. SanDisk 8GB SDHC Secure Digital Card

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For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

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Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

Kindle and Kindle 3G are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G utilises the same 3G wireless technology as advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.com.

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