Kindle Touch 3G is the top-of-the-line e-reader with free 3G wireless – no monthly fee or annual contract to download content

Kindle Store at Amazon.co.uk now has over 1 million books with the most best-sellers and the best prices

Luxembourg - March 28th, 2012: Kindle has been the best-selling product at Amazon.co.uk since its introduction in 2010 and millions of UK customers are already enjoying reading on Kindle. Today, Amazon.co.uk announced Kindle Touch and Kindle Touch 3G are now available for pre-order to readers across the UK. Kindle Touch and Kindle Touch 3G are the newest addition to the Kindle family available in the UK and feature everything readers already love about Kindle, plus a new easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes. Kindle Touch and Kindle Touch 3G both feature the most advanced electronic ink display which reads like real paper, even in bright sunlight, with no glare.

Kindle Touch is available for £109 and Kindle Touch 3G with free 3G wireless for £169. Kindle Touch and Kindle Touch 3G are available to pre-order at www.amazon.co.uk/kindletouch and www.amazon.co.uk/kindletouch3G.

"UK customers have been asking us to make Kindle Touch available on Amazon.co.uk and we are excited to do so today," said Jorrit Van der Meulen, Vice President, Kindle, Amazon EU Sàrl. "Customers continue to choose Kindle because they love the world-class reading experience, the vast selection of Kindle books available at great prices, and the convenience of downloading their books in just 60 seconds. We continue to see that people read more with Kindle—readers in the UK buy an average of 4 times the number of books they purchased prior to owning a Kindle. With the launch of Kindle Touch and Kindle Touch 3G we expect to see this reading renaissance continue."

Kindle Touch is a new addition to the Kindle family in the UK with an easy-to-use touch screen. With Amazon's exclusive EasyReach touch technology there's no need to swipe, you simply tap to turn pages, eliminating fatigue and allowing you to comfortably hold your Kindle in either hand. It's small, light and eliminates battery anxiety with an extra-long battery life of up to two months. Kindle Touch has built-in Wi-Fi, audio support and carries up to 3,000 books. Kindle Touch is available to pre-order now at www.amazon.co.uk/kindletouch for only £109.

Kindle Touch 3G is another new member of the Kindle family in the UK for readers who want the top-of-the-line e-reader. Kindle Touch 3G offers the same design and features of Kindle Touch - small and light, easy-to-use touch screen, extra-long battery life and audio support - with the unparalleled added convenience of free 3G to download content. Kindle's free 3G connection means you never have to hunt for or pay for a Wi-Fi hotspot - you simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection so there's no monthly fee or annual contract to download content. It also allows for fast, free updates of your newspaper, magazine and blog subscriptions anytime, anywhere. Kindle Touch 3G is available to pre-order now at www.amazon.co.uk/kindletouch3G for £169.

"X-Ray" Feature

Amazon invented X-Ray, a feature that lets customers explore the "bones of the book." With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon's community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information. The vision is to have every important phrase in every book.

The Kindle Store at Amazon.co.uk offers customers a vast selection of over one million books - including the most best-sellers in the UK - plus subscriptions to hundreds of popular newspapers, magazines and blogs. Customers will also find great prices. More than half a million Kindle books are £3.99 or less and there are regular promotions, including Kindle Daily Deal, which offers customers a deep discount on one popular e-book a day. In addition, over one million free books, including many of the classics, are also available to download.

Kindle books are "Buy Once, Read Everywhere" with free Kindle reading apps available for the most popular devices, including iPad, iPod touch, iPhone, PC , Mac and Android-based devices. With Amazon's popular recommendation technology and reviews from fellow customers built into Kindle devices and Kindle apps, Amazon.co.uk customers can search, discover and enjoy a huge range of books which can all be downloaded in less than 60 seconds.

Simple to Use Touchscreen: Kindle Touch and Kindle Touch 3G feature an easy-to-use touch interface. Turn pages, search, shop books, and take notes quickly and easily.

NEW EasyReach: Exclusive to Kindle Touch and Kindle Touch 3G. Tap to turn pages – no need to swipe, so you can hold Kindle in either hand.

NEW X-Ray: Explore the "bones of a book." With a single tap, see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics of interest, as well as more detailed descriptions from Wikipedia.

Light & Compact: Sleek design with the same 6" screen size as previous Kindle models. Kindle Touch weighs just 213g and Kindle Touch 3G 220g, less than the weight of the average paperback.

No Battery Anxiety – Up To Two Month Battery Life: Read for up to two months on a single charge with wireless off.

Most Advanced Electronic Ink Display: Kindle's high-contrast electronic ink display delivers clear, crisp text and images. Unlike LCD screens, Kindle devices read like real paper, with no glare, even in bright sunlight.

Audio Support: Kindle Touch and Kindle Touch 3G include text-to-speech and mp3 support.

Built-In Wi-Fi: Connect to Wi-Fi hotspots at home or on the go.

Kindle Touch 3G Has Free 3G Wireless to Access Content: Kindle Touch 3G is our top-of-the-line Kindle – no wireless set up, no hunting for Wi-Fi hotspots. Download books anywhere with no plans, contracts, or monthly fees. 3G works globally.

Books in 60 Seconds: Find a book and start reading in seconds with our fast, free wireless delivery. No computer required.

Massive Selection: The Kindle Store has over 1 million books, including new releases, and 82 of the 100 Nielsen UK Bestsellers, plus top newspapers such as The Guardian, The Telegraph and The Times, as well as magazines and blogs.

Free Books: Over 1 million free classics are also available to read on Kindle.

Low Book Prices: More than half a million titles priced at £3.99 or less. The Kindle Store offers regular promotions, including Kindle Daily Deal which offers customers a deep discount on one popular e-book a day.

Free Book Samples: First chapters of Kindle books are available to download and read for free before you decide to buy.

Holds up to 3,000 Books: Kindle Touch and Kindle Touch 3G allow you to carry your entire library in your pocket.

Simple to Use: Ready to use right out of the box – no setup, no software to install, no computer required to download content.

Adjustable Text Sizes: Read comfortably with eight different sizes and three font styles.

Fast Page Turns: Kindle Touch and Kindle Touch 3G have a powerful processor tuned for fast, seamless page turns.

PDF and Personal Documents: Email personal documents and PDFs direct to your Kindle and read and annotate on-the-go.

Free Cloud Storage: Books purchased from the Kindle Store are automatically backed up for free in the Worry-Free Archive where they can be re-downloaded wirelessly, anytime.

"Buy Once, Read Everywhere": Kindle books can be read on Kindles, iPhone, iPad, iPod touch, PCs, Macs and Android-based devices.

Whispersync: Amazon’s Whispersync technology syncs your place across devices, so you can pick up where you left off.

UK readers can discover full details and order Kindle Touch and Kindle Touch 3G at www.amazon.co.uk/kindletouch and www.amazon.co.uk/kindletouch3G. Devices will ship to customers on 27th April 2012.

In addition, customers can buy the #1 best-selling Kindle – our smallest, lightest and most affordable Kindle – for just £89, and Kindle Keyboard 3G with free 3G wireless—no monthly bills or annual contracts to download content—for £149. For more information on these products, visit www.amazon.co.uk/kindle and www.amazon.co.uk/kindlekeyboard3G.

For high-resolution images of Kindle Touch and Kindle Touch 3G, visit www.amazon.com/pr/kindle.

-ENDS-

Amazon.co.uk Ltd Press Office:

For more information please contact the Amazon.co.uk Ltd Press Office on 0208 636 9280.

You can also email pressoffice@amazon.co.uk

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle and Kindle Keyboard 3G with free 3G Wireless are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.