The #1 bestselling, #1 most-wished-for and #1 most-gifted product on Amazon.co.uk — and the bestselling e-reader in the world — now lighter, faster and more affordable than ever

 

September 28, 2011:

NASDAQ: AMZN—Kindle is the #1 bestselling, #1 most-wished-for, and #1 most-gifted product on Amazon.co.uk. Kindle is also the bestselling e-reader in the world for four years running. Today, Amazon introduced the all-new Kindle that is the lightest, fastest and most affordable Kindle ever at only £89. The all-new Kindle is now available for pre-order on www.amazon.co.uk/kindle and ships on October 12.

"We are excited to introduce the all-new Kindle," said Jeff Bezos, Amazon.com Founder and CEO. "We kept everything readers love about Kindle—the electronic ink display that reads like real paper, with no glare, even in bright daylight, the convenience of downloading books in less than 60 seconds, and Kindle’s ability to disappear in your hands so you can get lost in the author's words—and made it lighter, smaller, faster, and more affordable than ever."

The U.K. Kindle Store offers customers over 750,000 books including 84 of the 100 Nielsen U.K. Bestsellers. Nearly 500,000 Kindle books are £6.99 or less. In addition, over one million free books are also available to read on Kindle devices.

Smallest, Lightest Kindle Ever: The all-new Kindle is small and light enough to fit in your pocket and take with you everywhere. At only 170 grams, the new Kindle is 30 percent lighter, weighing less than a typical paperback. The new Kindle is also 18 percent smaller while still keeping the same 6-inch e-ink display found in previous Kindles.

Most Advanced Electronic Ink Display: Kindle's high-contrast electronic ink display delivers clear, crisp text and images. Unlike LCD screens, Kindle reads like real paper, with no glare, even in bright sunlight.

Even Faster Page Turns: Kindle's powerful processor is tuned for 10 percent faster page turns.

Built-In Wi-Fi: The all-new Kindle has built-in Wi-Fi support.

Books in 60 Seconds: With fast, free wireless delivery, you can start reading books on Kindle in less than 60 seconds.

Holds up to 1,400 Books: The all-new Kindle allows you to carry your entire library in your pocket.

No Battery Anxiety – Up To One Month Battery Life: Read for up to one month on a single charge with wireless off.

Free Cloud Storage: Books purchased from the Kindle Store are automatically backed up for free in the Worry-Free Archive where they can be re-downloaded wirelessly, anytime.

"Buy Once, Read Everywhere": Kindle books can be read on Kindles, iPhone, iPad, iPod touch, PCs, Macs and Android-based devices.

Whispersync: Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off.

Massive Selection: The Kindle Store has over 750,000 books including New Releases and 84 of the 100 Nielsen U.K. Bestsellers, plus top newspapers such as The Guardian and The Times, as well as magazines and blogs.

Free Books: Over 1 million free books are available to read on Kindle.

Free Book Samples: First chapters of Kindle books are available to download and read for free before you decide to buy.

Adjustable Fonts: Read comfortably with eight different sizes and three font styles.

U.K. customers can discover full details and order the all-new Kindle at www.amazon.co.uk/kindle.

In addition, customers can still buy the bestselling Kindle Keyboard 3G with free 3G wireless—no monthly bills or annual contracts—now for only £149, and Kindle Keyboard Wi-Fi for just £109. For more information on these products, visit www.amazon.co.uk/kindlekeyboard3G and www.amazon.co.uk/kindlekeyboardwifi.

For high-resolution images of the all-new £89 Kindle, visit www.amazon.com/pr/kindle/images.

-ends-

For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car and Motorbike, Clothing, DIY and Tools, DVD, Electronics and Photo, Grocery, Health and Beauty, Home and Garden, Jewellery, MP3, Music, Musical Instruments and DJ, Office, PC, Pet Supplies, Shoes, Software, Sports and Leisure, Toys and Games, Video Games and Watches.

The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle, Kindle Keyboard 3G with free 3G Wireless and Kindle Keyboard Wi-Fi are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.