May 26, 2006, London: It started when sales of an unknown book called The Cosmic Ordering Service soared after Noel Edmonds gave it his backing - and now according to Amazon.co.uk, he seems to be working his magic again with the Deal or No Deal boardgame. The game is available on pre-order at Amazon, where it is outselling other pre-order games by 10 to 1 and is set to be the online retailer's biggest selling board game this Christmas.

With more than 3 months till release, the home version of Edmonds' popular TV programme Deal or No Deal has seen a 400% sales increase on Amazon.co.uk in the past 4 weeks. In April, a mention of The Cosmic Ordering Service by Edmonds in an interview caused the book to leap to the top of the Amazon.co.uk Hot 100 books chart.

"We foolishly thought that was it after Noel's House Party and Mr Blobby...how wrong we were," says Paul Sanders, Amazon.co.uk Senior Toys Buyer.

"The success of Deal or No Deal shows that everything he touches right now seems to be turning to gold. I wouldn't be surprised to see the game under a few Christmas trees this year."

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

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