Luxembourg: 26th June 2012 – Amazon.co.uk today announced that E L James, a former Kindle Direct Publishing author, has become the first author to sell over one million books in the Amazon.co.uk Kindle Store with her internationally best-selling ‘Fifty Shades’ trilogy.

Despite the trilogy only being published in March 2012, E L James has become the #1 best-selling author on Kindle and her debut novel, ‘Fifty Shades of Grey’, is now the #1 best-selling Kindle book of all time at Amazon.co.uk. The Kindle edition of ‘Fifty Shades of Grey’ is currently outselling the print book at a rate of more than 2 to 1.

“E L James’ books have become both the fastest-selling and the best-selling series ever on Kindle. That’s an exceptional achievement for a debut novelist and we’re excited to see her pass the one million sales milestone,” said Gordon Willoughby, Director, EU Kindle. “Following a stint of self-publishing, first online and then via KDP, E L James found a fan base and her success has rocketed from there. Her books have become a worldwide phenomenon demonstrating what a powerful launch pad KDP can be.”

In addition to the sales success seen on Kindle, ‘Fifty Shades of Grey’, ‘Fifty Shades Darker’ and ‘Fifty Shades Freed’ are the #1,2 and 3 best-selling print books at Amazon.co.uk and their combined sales have also made her the best-selling print author of the year so far.

Amazon offers authors and publishers independent publishing opportunities with Kindle Direct Publishing (KDP) and CreateSpace. For further information visit http://kdp.amazon.com and www.createspace.com.

ENDS
For further information please contact:
Amazon.co.uk Ltd Press Office
Email: pressoffice@amazon.co.uk
Tel: 0208 636 9280

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.
Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.
The all-new Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top-of-the-line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.
Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.
Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.
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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.