Press Release

<< Back

Day Two is Here! Prime Day Savings and Discounts Continue, Helping Prime Members Spend Less and Smile More


Last chance for Prime Day savings until 23.59pm on 22nd June 2021

Some of the best-selling categories on Prime Day so far include Hardware, Spirits, Skin Care and Devices

During day two of Prime Day, look out for great deals including savings on Echo Show 8, now £59.99 (was £99.99), Braun IPL Silk Expert Pro, now £249.99 (was £440.70), Kraken Black Spiced Rum 1L, now £22.60 (was £32.00) and Instant Pot Duo 7-in-1 Electric Pressure Cooker, now £59.99 (was £83.12)

LONDON - 00.01am - Tuesday 22nd June 2021

Amazon just wrapped day one of Prime Day 2021 in the UK, which delivered big sales for small businesses and big savings for Prime members. Prime Day 2021 continues, as Prime members find more deals globally than any Prime Day event before.

New lightning deals continue today which offer jaw-dropping prices on top-tier brands, categories, and products. Deals could sell out fast so customers should check back frequently to find new deals launching throughout the full 48 hours of Prime Day.

AmazonSmile, an initiative launched in the UK in 2017, which allows Amazon customers to support their favourite charity at no extra cost to the customer or charity, continues to double its donations on day two of Prime Day. Customers can shop through AmazonSmile on the Amazon Shopping App or head to to find out more.

Not a Prime member yet or want to learn more? Join Prime or start a 30-day free trial at to participate in Prime Day, get access to fast delivery and enjoy entertainment benefits like Prime Video, Prime Music, and more.

Day One Recap

Supporting Small Businesses

More customers than last year took advantage of our Prime Day ‘Buy £10, Get £10’ promotion and received their voucher ahead of Prime Day – this forms part of a $100 million global promotion to help small business selling partners succeed. Shop day two deals from small businesses at:

Meet some of the small businesses selling on Amazon who have shared their Prime Day success stories so far:

Fiona Thomas, Founder of Life’s Little Recipes: We’re having the best sales period of the year with increased traffic through Prime Day! Our sales have increased by 45% in the last week. Amazon has supported our publicity and this is having a wonderful impact on our visibility online. As a small business, we couldn’t have improved sales in this way without Amazon.

Michael Tougher, Founder of Soundbops: As a new and growing brand, Prime Day has helped Soundbops reach significantly more customers and, most importantly, started more children's musical journeys. It has provided us with great momentum for the year to come!

Jos Williams, CEO of Ubeequee: "As a new seller, Prime Day was very much an unknown quantity for us. We have been delighted to see a huge uptick in sales volume and the strong demand grow through the day, and look forward to a long evening in the warehouse."

Ali Nowroozi, Founder of Masumi Headwear: "We’ve seen a great start to Prime Day with sales already up 100% vs. the day before!” 

Tune in to Prime Day Live

On Wednesday 16th June, hosted ‘Prime Day Live’ - a star-studded livestreamed event presented by Amazon Music featuring UK artists Tom Grennan, Mimi Webb and Shaybo ahead of Prime Day. The show, which celebrated the vital work of the UK’s mental health charities, is available to stream via Twitch at

Deals Live on Day Two, 22nd June Include: 

ITEM NAME (include hyperlink)




Echo Show 8




Kindle Paperwhite




Fire HD8 Kids




eero Pro mesh Wi-Fi router/extender




Braun IPL Silk Expert Pro 5 PL5137 Generation IPL




Oral-B  Replacement Toothbrush Head




Aussie Blonde Hydration Purple Shampoo, Hair Conditioner and 3 Minute Miracle Hair Mask Set




Kraken Black Spiced Rum, 1L




iRobot® Roomba




BOMAKER Soundbar




Levoit Smart WiFi Air Purifier




AEG L6FBG141R Freestanding Washing Machine




NOCO GENIUS5UK, 5-Amp Fully-Automatic Smart Charger




Instant Pot Duo 7-in-1 Electric Pressure Cooker




Garmin Forerunner 245 GPS Running Smartwatch




Cloud Nine Touch Iron Hair Straightener




Massage Gun




LETSCOM Smart Watch Health & Fitness Tracker




What do you MEME?




Bammax Baby Balance Bike




SIMREX X300C Mini Drone with Camera




Fairywill Sonic Toothbrush




Aviation American Gin, 700ml




Chicco Baby Hug 4 in 1 Baby Cot




ZEISS Lens Wipes - Pack of 200




Previous selling prices correct as of 20/06/21


Notes to Editors:

Every Day Made Better with Prime

Prime offers the best of shopping and entertainment to more than 200 million paid members around the world. In the UK that includes unlimited access to award-winning movies and TV shows with Prime Video, ad-free listening of 2 million songs plus thousands of stations and playlists with Amazon Music, free in-game content and games with Prime Gaming, more than 1,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, access to Audible Channels for Prime, one free pre-released book a month with Amazon First Reads, and incredible savings with Prime Day. Prime was built on the foundation of unlimited fast, free delivery. Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories and unlimited Same-Day Delivery on more than a million items in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool and more. Prime members can also complete their full grocery shop, and choose from thousands of fresh grocery products, famous brands and household essentials, at great prices with free, two-hour delivery windows on orders over £40 – from Amazon Fresh and Morrisons at Amazon. University students and apprentices can enjoy the benefits of Prime, including exclusive student discounts, by joining Prime Student – with a six-month trial and then 50% off Prime after that at Check if you’re eligible for a free trial of Prime at New members can try Prime for 30 days for free. Prime membership costs £79.00 a year or £7.99 a month.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNewsUK.

For further information please contact:

Amazon UK Press Office Email:

The Academy PR Email:

For press imagery please visit:



Contact Amazon

Contact by email: Press Office
Amazon in the Community UK Help

Help Pages

By E-mail, Chat or Phone

Sign up to receive e-mail alerts whenever posts new information in the Media Room. Just enter your e-mail address and click Submit.
Subscribe to the PR RSS Feed. Amazon Home
International Sites:
Business Programs:
© 1996-2021, Amazon UK and its affiliates