• Peak time for shopping was 9.22pm
• Around 47 items ordered per second

Luxembourg, 3rd December 2013 – Cyber Monday 2013 (2nd December), was the busiest day ever for sales on Amazon.co.uk.

More than 4.1 million items were ordered at a rate of around 47 items per second with sales peaking at 9.22pm.

The number of orders placed on Monday 2nd December beat the all-time sales record set just four days ago on Black Friday, 29th November 2013, when more than 4 million items were ordered.

“Cyber Monday has continued to grow every year with more people looking online to find and buy the perfect Christmas gifts,” commented Xavier Garambois, Vice President of EU Retail at Amazon.

“Black Friday really captured the imagination of customers as shown by the fact that we had our busiest day to date and reached one-day sales of over 4 million items for the very first time in our history,” commented Christopher North, Managing Director of Amazon.co.uk Ltd. “Customers were then out in force again yesterday, shopping for Christmas presents and generating our busiest day of sales ever.”

Some of the bestselling items on 2nd December were the Kindle family of devices, including the All-New Kindle Fire HDX 7” which was offered at £30 off on Cyber Monday only.

Last week also saw more than one million items of clothing and shoes ordered from Amazon.co.uk, making it the biggest week for fashion sales to date on the website.

Last Cyber Monday (3rd December 2012), Amazon.co.uk saw more than 3.5 million items ordered on the site, at a rate of around 41 items per second. That meant that a delivery lorry packed with Cyber Monday orders left one of Amazon’s eight UK fulfilment centres every two minutes and 10 seconds.

Amazon.co.uk now offers over 100 million items across categories including Kindle, Apps, Books, Music, MP3, DVD, Software, PC & Video Games, Electronics, Toys, Home & Garden, Grocery, Musical Instruments & DJ, Sports & Leisure, Jewellery & Watches, Health & Beauty, Baby, Shoes, DIY & Tools, Car & Motorbike, Pet Supplies and Clothing. Javari.co.uk, the dedicated shoe and handbag website, is also a part of Amazon.

There is still plenty of time for customers to order from Amazon.co.uk in time for Christmas. The last Amazon.co.uk order dates for Christmas delivery are as follows:

• By 9:30am on 24th December, using Same Day delivery
• By 11am on 23rd December for Prime members (or One Day Delivery)
• By midnight on 20th December for First Class delivery
• By midnight on 18th December for UK Free Super Saver delivery

-Ends-

For further information and images, please contact The Red Consultancy:
T: 0207 025 6603
E: amazonteam@redconsultancy.com

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

For more information and images please visit the press centre – http://www.amazon.co.uk