Amazon’s ‘Prime Day Live’ Celebrates Grassroots Music Venues Across the UK
Lewis Capaldi livestreamed a special ‘behind closed doors’ performance from Sneaky Pete’s in Edinburgh, along with Celeste from Bush Hall in London, Cate Le Bon from Clwb Ifor Bach in Cardiff, and presenter Gemma Cairney who hosted from Le Belle Angele in Edinburgh
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LONDON – 10, OCTOBER 2020 – Last night, Amazon hosted a star-studded livestreamed event featuring chart-topping artist Lewis Capaldi, BBC Sound of 2020 winner and Amazon Music Ones To Watch 2020 artist Celeste, and Welsh artist and producer Cate Le Bon for ‘Prime Day Live’, who each returned to a small scale venue to give a special ‘behind closed doors’ performance in support of the Music Venue Trust, alongside show host and broadcaster, Gemma Cairney.
Lewis Capaldi performed hit tracks from his award-winning debut album ‘Divinely Uninspired To A Hellish Extent’, including ‘Someone You Loved’, ‘Bruises’ and ‘Before You Go’ at Edinburgh’s Sneaky Pete’s. The two-time BRIT award winner, who is more used to commanding sold-out arenas and festival stages, swapped thousands of screaming fans for an empty venue where he first played as a support act in 2015 and returned for his first ever headline show three years ago.
During the performance, Lewis said: “It’s so nice to be here and get out of the house! Thank you to Amazon for having us on, it’s such a lovely cause and we’ve got to keep struggling music venues open. I played a lot of my first gigs here at Sneaky Pete’s as a young man, so it’s been special ever since then.”
Lewis was joined by soul singer Celeste, who gave a spine-tingling performance at London’s iconic Bush Hall, along with Mercury-nominated artist and producer Cate Le Bon who took to the stage at Clwb Ifor Bach in Cardiff. Each artist performed a 30 min live set, with popular UK broadcaster, Gemma Cairney hosting the event live from Edinburgh’s La Belle Angele – one of Edinburgh’s favourite gig venues, that has been closed since the pandemic struck.
Patrick Clifton, Head of Music, Amazon Music UK: “When we set out to create Prime Day Live, our aim was to help protect the futures of some of the UK’s most loved music venues and show our solidarity with the live music industry. By taking artists back to venues that have meant something to their musical journey, we hope we’ve raised awareness of the important role these grassroots venues play in UK music culture and highlighted the importance of protecting them. Thanks to all of those who watched safely from home and joined Amazon in donating.”
It was not only a night of great performances, but a special night for the venues themselves. Nick Stewart, booker at Sneaky Pete's commented: “Our whole team are over the moon that Lewis chose us for this special show. We can't thank him enough for coming back to play Sneaky Pete's and we're very grateful to Amazon for making it happen and for their financial support towards our operating costs which will make a huge difference in protecting our future.”
Simon Ruskin, operation manager of La Belle Angele in Edinburgh where host Gemma Cairney presented from said: “Being part of the Music Venue Trust has always been beneficial for us as a grassroots venue, however the COVID outbreak has proved them to be invaluable. Without their guidance, support, and representation I’m not sure we would have made it this far. It looks like we still have a very long way to go before we will be able to open again, but thanks to Amazon and their generous donation, we have been able to start planning ahead.”
Prime Day Live Watch Parties
Despite Prime Day Live not having a live audience, that didn’t stop fans from tuning in and hosting their own COVID-safe celebrations at home. Laura Whitmore, Oliver Proudlock and Emma Louise Connolly, Googlebox’s Denise Van Outen, Eddie Boxshall, Pixie Lott, Rylan and Lydia Bright all enjoyed the show from the comfort of their own homes.
Raising Funds for Music Venues
As part of Prime Day Live, Amazon has made individual donations to the four music venues that participated to support their ongoing operating costs, as well as making its second donation of 2020 to the Music Venue Trust’s #SaveOurVenues appeal www.crowdfunder.co.uk/save-our-venues. In addition, event partners including Payne Play City, Amazon Music, Prime Video, Audible and Prime Reading supported the event, and Twitch viewers were able to donate directly to Music Venue Trust during the livestream. Customers can also choose Music Venues Trust when shopping with Amazon Smile, meaning a portion of eligible purchases will support the charity when customers shop via smile.amazon.co.uk and select Music Venue Trust as the charitable organisation to support.
Amazon Music Unlimited Prime Day Offer
For just £0.99, Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to more than 60 million songs ad-free, and now a wide selection of popular podcasts. Find more information at www.amazon.co.uk/primedaylive.
Support Small Businesses on Prime Day
Prime Day Live is in celebration of Prime Day (13th – 14th October) – which offers Prime members two full days of the best in shopping and entertainment deals with fantastic savings to be had. This year, Prime Day is focussed on supporting small businesses, with a £75million investment being made by Amazon to support small businesses globally. In the UK, Prime members who spend £10 with select small businesses selling in Amazon’s store between September 28th and October 12th will earn £10 to spend on Prime Day. Visit Amazon.co.uk/Primeday for more information or www.amazon.co.uk/supportsmall to find out more about how Amazon is supporting small businesses.
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About Prime Day
Amazon’s annual Prime Day event is back in time for the festive season, taking place on 13th and 14th October. The two-day shopping event delivers Prime members incredible savings and deep discounts on over one million deals globally across every category. Prime Day kicks off at 00.01am on Tuesday, 13th October and runs through to 23.59pm on Wednesday 14th October, for Prime members in the U.K, U.S., U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil. Members can shop deals and top products including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon Devices, starting today and throughout the two-day epic deals event at amazon.co.uk/primeday. Not a Prime member yet? Anyone can join Prime or start a 30-day free trial at amazon.co.uk/primeday to participate in Prime Day.
About Amazon Music
Amazon Music reimagines music listening by enabling customers to unlock millions of songs and thousands of curated playlists and stations with their voice. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of 2 million songs at no additional cost to their membership. Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 60 million songs and the latest new releases. Amazon Music HD, a tier of premium quality streaming audio, offers more than 60 million songs in High Definition (HD), millions of songs in Ultra HD, and a growing catalogue of 3D audio. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music. All Amazon Music tiers now offer a wide selection of podcasts at no additional cost. Engaging with music and culture has never been more natural, simple, and fun. For more information, visit amazonmusic.co.uk or download the Amazon Music App.
About Music Venue Trust
Music Venue Trust is a UK registered charity which acts to protect, secure and improve Grassroots Music Venues. These venues play a crucial role in nurturing talent, providing a platform for artists to build their careers, develop their music and performance skills. They are essential not only for artist development, but also for the cultural and music industries, the economy and local communities.
Sneaky Pete’s, Edinburgh
Sneaky Pete’s is a full-time live music venue and nightclub in Edinburgh with a maximum capacity of 100. It opened twelve years ago and is a unique venue for bands that are just starting out - they foster local and emerging talent. Sneaky Pete’s significance to Edinburgh’s musical landscape was officially recognised at the Music Week Awards in May 2019, when it was named the UK’s Grassroots Music Venue of the Year. In July 2020, Sneaky Pete's transformed into a bar serving food to give the venue the green light to open after months of no business when the COVID-19 pandemic forced the venue to close
Bush Hall, London
Originally built by a publisher in 1904, it is one of a trio of London dancehalls he built for each of his daughters, Bush Hall is the only surviving of the three - today it retains the charm and intimacy of a nineteenth-century music hall with a capacity of 425. The building has enjoyed past lives as a soup kitchen in WWII, a bingo hall, a rehearsal space for the likes of The Who, Adam Faith and Cliff Richard in the late ’50s/60s, and finally a snooker & social club in the ’80s/90s, before being restored to its former musical glory in 2001 by present owners Charlie Raworth & Emma Hutchinson. It’s a hugely popular venue – Paul Weller, Adele, Bastille, Ellie Goulding and Suede have all played there in recent years.
Clwb Ifor Bach, Cardiff
Clwb Ifor Bach is a live music venue and nightclub situated in Cardiff city. Established in 1983, it has been an early platform for some of the biggest names in music today including Foals, Coldplay, Duffy and Stereophonics, as well as international bands including The Killers and The Strokes.
La Belle Angele, Edinburgh
Formed in 1992, La Belle Angele was known for a decade as an underground institution for the music and clubbing community which was devastatingly brought to a halt in the infamous Cowgate fire on December 8, 2002 (Oasis, The Libertines, Radiohead performed at the venue). After over a decade, La Belle Angele returned to its original site in 2014 as a 600-capacity venue.
About Lewis Capaldi
2019 opened in the midst of Capaldi finding himself applauded from seemingly every critic spanning each and every corner of the globe. With a record breaking six back-to-back, completely sold out headline tours all over the world in less than two years, his ascent is quite simply unprecedented. His rapidly developing fanbase ravenous, outstripping the supply for tickets for every show. From humble beginnings, filling pubs merely 18 months ago, to headlining Arena tours, sold out in seconds, astonishingly all of which happened before the release of his debut album, ‘Divinely Uninspired To A Hellish Extent’.
There’s no better introduction to his debut offering than the worldwide number one smash hit single ‘Someone You Loved’, which spent seven weeks as the UK’s number one single shattering chart history at every turn. The album instantly became the fastest selling debut release from any artist for over six years, rocketing to number one, where it’s now spent no less than 10 weeks at the top of the UK albums chart and is on course to be the longest running top 10 album in UK chart history
The story soon became familiar all over Europe, Australia, Asia and finally, America, where it topped the Billboard Hot 100 propelling Capaldi into elite territory joining the likes of Adele and Ed Sheeran in a handful of artists from the UK to reach the summit of the American chart, shattering the one billion stream count in the process.
The heartachingly devastating ‘Before You Go’ followed, telling much a similar story as ‘Someone You Loved’ before, the single becoming Capaldi’s second consecutive song to reach the number one spot at American radio. Capaldi is simply walking territory which no artist in history has ever walked before.
Brit Award, BBC Sound of 2020 winner Celeste has been named the number-one predicted breakthrough act of 2020 and Amazon Music UK’s Ones To Watch 2020. Since 2017, she has released two extended plays and has supported Michael Kiwanuka on tour. She was predicted to be a 2020 breakthrough artist by publications such as The Guardian, Vogue, NME, GQ, MTV, Vevo and Amazon Music, and has performed at many of Europe’s biggest festivals including Glastonbury, Primavera Sound, Field Day and Rock en Seine.
About Cate Le Bon
Cate Le Bon's music has always resisted pigeonholing. It walks the tightrope between krautrock aloofness and heart-breaking tenderness—deadpan served with a twinkle in the eye. In 2019 Le Bon released her fifth studio album, Reward. Critically acclaimed and nominated for a Mercury Prize, Reward reflected the layered nature of Le Bon's art and its ability to take on multiple meanings and hold motivations which are not immediately obvious.