LONDON – 14th November 2019 Amazon.co.uk has unveiled the schedule of its 2019 Home of Black Friday experience, which returns to London for the third year running to celebrate the UK’s biggest annual sales event and the start of the Christmas shopping season.

Open to the public for four days, from 28th November to 1st December, the London destination is set to showcase hundreds of Amazon.co.uk’s great Black Friday and Cyber Monday deals, and deliver a host of live entertainment, workshops and prize giveaways every day to highlight the best of Amazon.co.uk for the festive season and beyond.

Located at 7 Addington Street near Waterloo Station in London, Amazon’s Home of Black Friday offers fun for the whole family, including food sampling and demos, innovative and interactive fashion experiences, beauty and grooming experiences from leading brands, the latest in innovative tech and gaming – including an Amazon Devices area with a hidden bookshelf transporting you to an Alexa-powered room full of festive surprises, arts and crafts for all ages, a kids’ play area, exclusive serves at the Amazon Bar, and a host of star-studded flagship events.

Guests will have a chance to attend an exclusive book signing with SAS: Who Dares Wins star and bestselling author Ant Middleton, a HIIT session with fitness influencer and celebrity trainer Bradley Simmonds, and feast their eyes on live cooking demonstrations from popular health-conscious cooks Ian Haste, and Max La Manna on behalf of Coconut Merchant.

Saturday’s family day at Amazon’s Home of Black Friday will feature biscuit decorating with TV baking star and author Kim-Joy, face painting, and screenings of Amazon Original TV series, all exclusively available on Prime Video.

But the entertainment doesn’t stop there; with Prime Video screenings including Back of the Net, ahead of Prime Video’s first Premier League fixtures in December, Amazon Original TV series and more, and on Black Friday itself, an intimate evening performance exclusively for Prime members presented by Amazon Music from British rapper Tinie Tempah, supported by pop singer on the rise, Alice Chater, there is something for everyone.

The event will also be home to hundreds of the best Black Friday deals. Just a few of the great brands showcasing deals, experiences, or offering prize giveaways at the Home of Black Friday experience include: L’Oréal Paris, Maybelline, Hewlett Packard, Microsoft Surface, Shark Ninja, Lavazza, Microsoft Xbox, SA Designer Parfums, Bissell, Yankee Candle, Logitech, Proctor & Gamble, Philips CE and Philips Hue, Universal Pictures, Botanical Origin, Jabra, Mattel, Bacardi Brown Foreman, Edrington-Beam Suntory UK, Pernod Ricard, Halewood, Diageo and Rémy Cointreau.

There will be a dedicated nail bar from find. beauty and skincare consultations from Amazon’s recently launched skincare range, Belei, as well as exclusive serves at the Amazon Bar from Tovess gin. All deals and products on display will be available to shop online through the Amazon app using Smile Codes on display.

“We're very excited to welcome the public to our Home of Black Friday experience in Waterloo this year,” said Doug Gurr, Country Manager, Amazon.co.uk. “The Home of Black Friday will bring to life the very best of Amazon.co.uk and our Black Friday sale for 2019, with even more experiences for our customers to enjoy as they prepare for the festive season. Showcasing hundreds of deals all shoppable through the Amazon app, the Home of Black Friday will also offer top notch entertainment from Amazon Music, Prime Video and many more surprises.”

Black Friday festivities are also set to take place across Europe, as ‘Amazon Xmas San Babila’ opens in Milan on November 27th and ‘#Amazonencaja’ opens in Madrid on November 28th offering deals, experiences, entertainment and more for customers in Italy and Spain.

Full schedule of the Home of Black Friday as follows:

Thursday 28th November – 9:00am – 7:00pm

Friday 29th November – 9:00am – 5:00pm, Prime member exclusive gig 6:00pm – 10:30pm

Saturday 30th November – 9:00am – 5:00pm

Sunday 1st December – 10:00am – 5:00pm

Entrance to the Home of Black Friday is free to all, and activities will be available free on a first come, first served basis.

*Details of how Prime members can gain access to the exclusive Tinie Tempah gig on Friday night will be released nearer the time at amazon.co.uk/homeofblackfriday.

Alcohol will only be served to those over the age of 18 – we will be operating the Challenge 25 policy at all times.

Timings

The Home of Black Friday will be open from Thursday 28th November – Sunday 1st December located at 7 Addington Street, London, SE1 7RY.

To find out more about Amazon’s Home of Black Friday: www.amazon.co.uk/homeofblackfriday
To find out more about Black Friday: www.amazon.co.uk/blackfriday
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For further information please contact:
The Academy PR
Email: homeofblackfriday@amazon.co.uk
Tel: 020 7100 7100

*Details of how Prime members can gain access to the exclusive Tinie Tempah gig on Friday night will be released nearer the time at amazon.co.uk/homeofblackfriday.

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