Amazon.co.uk set for its busiest Christmas Day yet as sales on 25th December rise fivefold over the last five years

Amazon.co.uk brings Boxing Day sale forward to start on Christmas Day for a second year running due to customer demand

Luxembourg – 23 December 2013 –Amazon.co.uk has announced that it is expecting its busiest Christmas Day yet, having seen sales on 25th December grow by more than fivefold over the past five years. Orders are expected to peak at 8.32pm as customers start their sales shopping in front of the Christmas Day TV specials.

Here are some of the trends that Amazon.co.uk has historically seen on Christmas Day:

10am: Eleventh hour shopping 
Gift Card sales peak at 10am on Christmas Day as people log on to pick up last minute presents.

12noon: Digital downloads
With the first presents opened and an hour or so before lunch, shoppers head to Amazon.co.uk to purchase Kindle books and MP3 products for their new devices. Redemption of Gift Cards also increases at this time.

3pm: The Queen’s speech
Sales dip around 3pm in time for The Queen’s speech, as the nation stops what they are doing to watch the monarch give her traditional televised address.

7pm onwards: Christmas TV specials
Last year, the Downton Abbey Christmas Special was televised at 8.45pm on 25th December, prompting sales of the DVD, Downton Abbey: A Journey to the Highlands, to soar between 9pm and midnight.

8.30pm: Sofa surfing
Christmas Day sales on Amazon.co.uk traditionally peak at around 8.30pm, as customers relax after the day’s festivities and get an early start on their sales shopping. Amazon.co.uk saw sales peak at 8.32pm on Christmas Day 2012, as Brits began to bag their Boxing Day Deals Week bargains from the comfort of their sofa.

“The trends that emerge during the course of day give us a fascinating insight into how the nation spends Christmas Day,” said Xavier Garambois, Vice President of EU Retail at Amazon. “The increased availability of home broadband and growth in shopping on tablets and smartphones means that it’s more convenient than ever to pick up a last minute Gift Card or a bargain in the sales.”

Amazon.co.uk will launch its Boxing Day sale on Christmas Day for the second year in a row. Starting at 8am on 25th December and running until 31st December, Boxing Day Deals Week on Amazon.co.uk will offer over 1,200 deals with an average of 35% off current prices. Deals will include clearance offers, digital deals and ‘Lightning Deals’ – limited quantity, limited time deals.

Some of the deals available during Boxing Day Deals Week include:

• Toshiba 32-inch HD Ready Smart LED TV - was £289.99, now £248 (14% saving)
• Sony Xperia J SIM-free Android Smartphone – was £132.03, now £96.75 (27% saving)
• Fujifilm X-S1 Digital Camera – was £359, now £249.99 (28% saving)
• Skyrim Legendary Edition (Xbox 360) - was £24.99, now £15.99 (36% saving)
• Sony PlayStation DualShock 3 Controller and 90 day PS Plus Voucher (PS3) - was £53.32, now £29.99 (43% saving)
• The Big Bang Theory - Season 1-6 [Blu-ray] – was £40.50, now £28.99 (28% saving)
• The Hobbit: An Unexpected Journey (Blu-ray) – was £16.99, now £10.99 (35% saving)
• Philips QT4090/32 Black Pro Stubble Trimmer – was £40, now £28 (30% saving)
• Braun Oral-B TriZone 5000 Toothbrush – was £73.74, now £45.35 (38% saving)
• Baby Jogger Versa Stroller – was £399.99, now £225.99 (44% saving)
• LEGO Harry Potter Bundle – was £14.42, now £11.20 (22% saving)
• butter LONDON Backstage Basics Set – was £36.69, now £25 (32% saving)
• Belvedere Vodka Unfiltered 70cl – was £43, now £34.99 (19% saving)
• Prestige 3-Piece Aluminium Cookware Set – was £64, now £32.46 (49% saving)
• Vax U91-MA-B Air Multicyclonic Bagless Upright Vacuum Cleaner – was £119.99, now £79.99 (33% saving)
• Buy two or more Kindle Accessories and save 20%

Prices are correct as of 19th December 2013 and are subject to change.

“Christmas Day is our biggest day of the year for MP3 downloads and Kindle book purchases as people look to enjoy the new devices they have received on Christmas morning straightaway,” said Christopher North, Managing Director at Amazon.co.uk Ltd. “By the evening, customers are ready to get a head start on their sales shopping with everything from home essentials to fashion to big ticket technology proving popular.”

The bestselling Kindle books on Amazon.co.uk on Christmas Day 2012 (includes both paid for and free Kindle books):

1. The Adventures of Sherlock Holmes – Sir Arthur Conan Doyle
2. Pride and Prejudice – Jane Austen
3. The Girl with the Dragon Tattoo – Stieg Larsson
4. Wuthering Heights – Emily Bronte
5. Safe House – Chris Ewan

The most downloaded MP3 products on Amazon.co.uk on Christmas Day 2012:

1. Santa Claus is Coming to Town – Michael Buble
2. White Christmas – Bing Crosby
3. Impossible – James Arthur
4. Day & Age – The Killers
5. Gangnam Style – Psy

Customers can find out the latest information on the Boxing Day Deals by visiting www.amazon.co.uk/Boxing-Day-Deals, subscribing to the Deals Newsletter, following @AmazonUK on Twitter www.twitter.com/amazonUK or by visiting the Amazon.co.uk Facebook page www.facebook.com/amazonUK. Access Boxing Day Deals from anywhere, at any time, on the Amazon mobile app.
-Ends-

For further information and images, please contact The Red Consultancy:
T: 0207 025 6603
E: amazonteam@redconsultancy.com