Buy once and enjoy everywhere—All MP3s purchased from Amazon.co.uk are stored for free in customers’ Cloud Player accounts and can be enjoyed on iPhones, iPads, iPods, Kindle Fire, Android phones and tablets, or any web browser

Luxembourg, 24 June – Amazon.co.uk today announced the launch of its MP3 Store optimised specifically for iPhone and iPod touch. For the first time ever, iPhone and iPod touch users can discover and buy digital music from Amazon’s 25 million song catalogue using the Safari browser. Customers also have access to favourite Amazon features like personalised recommendations, best-seller lists and Amazon customer ratings. Music purchases are automatically saved to customers' Cloud Player libraries and can be downloaded or played instantly from any iPhone, iPod touch, iPad, Kindle Fire, Android phone or tablet, or any web browser, giving customers the freedom to enjoy more music, from more devices than any other major cloud music service.

“Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices. For the first time ever, iOS users have a way do that – now they can access Amazon’s huge catalogue of music, features like personalised recommendations, deals like albums for £3.99 and songs for 89p and they can buy their music once and use it everywhere,” said Steve Boom, Vice President of Amazon Music.

Features of the Amazon MP3 store on the mobile web browser include:

• The Amazon MP3 mobile website for iPhone and iPod touches is built on HTML5, which means customers can make purchases directly from the Amazon MP3 mobile website at www.amazon.co.uk/mp3 on their iPhones and iPod touches
• Selection of over 25 million songs and over two million albums at everyday low prices
• Access to everyday deals like £3.99 albums, 89p songs, and free songs from artists on the rise
• Individualised recommendations based on purchase history
• Immediate availability and seamless playback of purchases in the Amazon Cloud Player app
• Free storage of all Amazon MP3 purchases in Amazon Cloud Player

Customers can begin shopping the Amazon MP3 store from their iPhone and iPod touch web browsers today at http://www.amazon.co.uk/mp3.

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