June 30, 2010:

Amazon.co.uk today launched its first new store of 2010 - Musical Instruments & DJ.

The Amazon.co.uk Musical Instruments & DJ store (www.amazon.co.uk/musicalinstruments), features over 27,000 products from plectrums to percussion and cajon drums to karaoke machines, plus over 40,000 pieces of sheet music. Big name brands in the store include musicians’ favourites such as Yamaha, D’Addario, Meinl and Washburn.

"With thousands of musical instruments and accessories available at great prices, the new store has something for musicians of every level of experience and with free delivery, there’s no need to worry about transporting bulky items such as guitars and drum-kits," said John Gahagan, director, Consumer Electronics and Musical Instruments at Amazon.co.uk Ltd. "We know that finding the right musical instrument is of utmost importance, so a wealth of information, from detailed product descriptions to customer reviews, is available to help customers make the purchase that is right for them."

In addition to its comprehensive offering of instruments and sheet music, the store also features a broad range of studio, recording, PA and stage equipment. For parties and special occasions, there is also a wide selection of DJ equipment and karaoke sets to choose from.

Some of the great offers currently available at the Musical Instruments & DJ store include:

-Digitech JamMan Looper is currently priced at £199.00

-Yamaha YPT210 Portable Digital Keyboard is currently priced at £76.00

The store benefits from all of Amazon.co.uk’s delivery options including unlimited free One-Day Delivery for an annual fee of just £49 with Amazon Prime, and Free Super Saver Delivery where each and every product sold by Amazon.co.uk automatically qualifies for free delivery within the UK*.

In addition, shopping via smart phone offers a fast and convenient way to buy musical instruments and equipment at any time, from anywhere. Just go to the web browser, type in Amazon.co.uk, and you will be presented with the Amazon.co.uk mobile site. Alternatively, iPhone and iPod touch users can simply visit the App Store to download the Amazon App for iPhone and iPod touch, available at http://www.amazon.co.uk/iphoneapp.

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*Please visit www.amazon.co.uk/supersaverdelivery for details.

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For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.