July 07, 2010:

Amazon.co.uk today launched its Grocery Store (www.amazon.co.uk/grocery) offering free delivery* on thousands of great value household, niche, ethnic and international products from big brands such as Kraft, Nestle, PepsiCo, Proctor & Gamble, and international brand suppliers Eurofoods, Tazaki, and Bespoke.

Amazon.co.uk’s range of over 22,000 top grocery lines includes everyday favourites Pampers, Ariel, Uncle Ben’s, Dolmio, Kraft, Schwartz, Kenco, Carte Noir, Walkers, and Oreo as well as leading pet food products Bakers and Purina One.

"Amazon.co.uk’s aim is to be the place where customers can find and discover any product they want to buy online, and with the introduction of this new store there are thousands of household, niche, ethnic and international grocery items, all available at the click of a button," said James Leeson, director of Grocery at Amazon.co.uk Ltd. "With unlimited virtual shelf space, customers can choose from a wide variety of products, all of which benefit from free delivery. We will work tirelessly to increase the selection of grocery items available to be delivered directly to customers’ doors."

A large selection of international, and specialist items from organic, kosher, gluten free, sugar free and vegan ranges is available. Brands offered include, Montana hot chocolate, Illy coffee, Clif Bar natural energy bars and Loacker chocolate and wafers.

As well as offering great value individual items, the Amazon.co.uk Grocery store allows customers to take advantage of the savings and convenience provided by bulk-buying items such as nappies, washing powders, pasta, rice, herbs, cooking oils and spices.

The store benefits from all of Amazon.co.uk’s delivery options including unlimited free One-Day Delivery for an annual membership fee of just £49 with Amazon Prime, and Free Super Saver Delivery where each and every product sold by Amazon.co.uk automatically qualifies for free delivery within the UK.

In addition, shopping via smart phone offers a fast and convenient way to buy groceries at any time, from anywhere. Just go to the web browser, type in Amazon.co.uk, and you will be presented with the Amazon.co.uk mobile site. Alternatively, iPhone and iPod touch users can simply visit the App Store to download the Amazon App for iPhone and iPod touch, available at http://www.amazon.co.uk/iphoneapp.

-ends-

*Please visit www.amazon.co.uk/supersaverdelivery for details.

For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.