April 26, 2010:

Amazon.co.uk customers can now add any product, from any website, to their Amazon Wish Lists. The new Universal Wish List button allows shoppers to add items with a single click and share with friends and family their most wished-for items from across the web.

To add the Universal Wish List button to their browsers, customers can visit www.amazon.co.uk/wishlist/get-button. Once added, simply clicking the 'Add to Wish List' button whilst viewing an item on any website will include it on the individual’s Amazon Wish List.

"Since our goal is to offer customers everything that they would like to buy online, it was a natural progression to provide an option for customers to add anything they find online to their Amazon Wish List," said Brian McBride, managing director, Amazon.co.uk Ltd. "With the addition of the Universal Wish List button, customers have an easy solution for creating a Wish List that contains everything they want."

Over the past 10 years, Amazon customers around the world have created more than 75 million Amazon Wish Lists, using the feature to save products they are "wishing for" to a list that they can share with friends and family to help make shopping for gifts easier.

The Universal Wish List button was introduced at Amazon.com in July 2008 and is now also available for customers of Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.ca and Amazon.co.jp.

-ends-

For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.