October 16, 2008, London: Amazon.co.uk is today cutting its Free Super Saver Delivery threshold - the amount customers need to spend with Amazon to qualify for free shipping - to just £5.
The reduction means that over 90% of products sold by Amazon – including many Christmas must-haves across all its categories – automatically qualify for free shipping. Previously, Amazon customers had to spend £15 for their order to qualify for free delivery.
“With Christmas fast approaching, it’s the perfect time to cut the free shipping threshold to £5,” said Brian McBride, Amazon’s UK Country Manager. He added: “This means that UK customers can get over 90% of what Amazon sells delivered for free”
The threshold reduction covers all Amazon stores – from Books to Jewellery and Watches and from Shoes to Home and Garden.
As well as Free Super Saver Delivery, Amazon offers customers a choice of delivery options, including the Prime membership programme, offering unlimited free One-Day delivery for an annual fee of £49
For further information please contact the Amazon.co.uk press office on 020 8636 9280.
About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing and sports and leisure.
Amazon.co.uk is a trading name for Amazon EU S.a.r.l and Amazon Services Europe S.a.r.l. Both are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-looking Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.