October 26, 2009: London – 26th October, 2009 – Amazon.co.uk today announced its Amazon App for iPhone and iPod touch is now available from the App Store. The app is the first dedicated mobile shopping app from Amazon in the UK and offers users a fast, convenient way to search, browse and buy from Amazon.co.uk and thousands of Marketplace sellers.

"Customers have been requesting an Amazon.co.uk shopping app for their iPhone and iPod touch and we are thrilled to introduce the Amazon App in time for Christmas," said Brian McBride, managing director of Amazon.co.uk Ltd. "Experience in the US tells us that the Amazon Remembers feature is proving very useful to customers because it remembers items of interest for them, helping to keep track of products and matching photos with items to buy on Amazon."

The Amazon App connects customers to their Amazon.co.uk account and favourite shopping features for on-the-spot purchases wherever they might be, including:
• Purchasing using Amazon’s 1-Click® ordering and Amazon Prime
• Tracking packages or modifying orders using the Your Account feature
• Receiving personalised recommendations
• Viewing editorial and customer reviews
• Accessing their Wish List

The Amazon Remembers feature uses the iPhone camera to find and remember items available for sale on Amazon.co.uk. Photos taken by the camera are automatically uploaded to Amazon.co.uk to then search for similar products. For many photos matches are instant, while some take just a few minutes. As soon as the customer receives the match results they can take advantage of all their favourite shopping features and either purchase the item immediately, remember it in their Amazon account, make price comparisons across Marketplace sellers or add it to their Wish List.

The Amazon App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/. Visit http://www.amazon.co.uk/iphoneapp for further information.

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.