October 01, 2009: Amazon.co.uk today announced the launch of its new shoe and handbag website – Javari.co.uk – featuring over 140 brands and 5,500 styles. All orders benefit from free next day delivery, free 365 day returns and a 100% price match guarantee.*

Javari.co.uk couples a rich and vibrant site design with easy navigation and innovative search functionality to create a unique shopping experience for all customers. It features a vast selection of handbags and women's, men's and children's shoes from big name brands like French Connection, KG by Kurt Geiger, Kipling, Steve Madden and Ted Baker.

"Javari.co.uk brings together the customer focus and ease-of-use you expect from Amazon with design features and functionality created specifically for the shoe and handbag shopper," said Brian McBride, Managing Director of Amazon.co.uk Ltd. "We believe the result is a destination website which sets new standards in convenience, service and product presentation."

Product pages at Javari.co.uk feature in-depth descriptions, customer reviews and product images including a zoom function allowing customers to close in on the finer details of every item. Customers are able to shop by price, style, brand, size and colour, all at the same time or separately, and the site also features a countdown clock allowing customers to view the time remaining to place an order eligible for next day delivery.

Current Amazon.co.uk customers can use their existing username and password to log in to Javari.co.uk and begin ordering.

Notes to Editors:
* Restrictions and conditions apply including:
Free next day-delivery: Orders received by 2pm will be delivered the next day, free of charge.
Free 365 day returns: If for any reason, customers are not completely satisfied with their purchase, they may return it free of charge for a period of 365 days from the original order date. Customers do not have to pay any postage charges on their return item.
100% price match guarantee: If customers find another retailer that offers a lower price on an item within 14 days of the order date, they can let us know and their original payment method will be credited for the difference.

To see a complete list of conditions and restrictions that apply, please visit www.javari.co.uk

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.