January 05, 2010:

Amazon.co.uk has announced that each and every product sold by Amazon.co.uk will continue to automatically qualify for Free Super Saver Delivery* within the UK following the introduction of this initiative in October 2009 for the festive season. Prior to October, Amazon customers had to spend £5 for their order to qualify for Free Super Saver Delivery.

"Customers have responded positively to Free Super Saver Delivery during the Christmas period and so we are thrilled to announce that it will continue on into 2010 and beyond on the millions of items available at Amazon.co.uk," said Brian McBride, Managing Director of Amazon.co.uk Ltd.

"We hope that customers will continue to choose Free Super Saver Delivery into the New Year and while taking advantage of the January Deals currently available on Amazon.co.uk, from DVDs to diamond rings and tealights to treadmills. No matter how big or small, these can be delivered for free."

As well as Free Super Saver Delivery, Amazon offers customers a choice of delivery options, including the Prime membership programme, offering unlimited free One-Day delivery for an annual fee of £49.

*Free Super Saver Delivery excludes third party sellers where shipping is not fulfilled by Amazon.

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For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.