October 01, 2009: Amazon.co.uk and MasterCard® have joined forces to launch an innovative new credit card. The Amazon.co.uk MasterCard, issued by MBNA Europe Bank Limited, allows customers to apply and then make purchases online immediately if their application has been approved.

It also offers competitive rates of interest and a highly attractive balance transfer rate, as well as a Loyalty Points scheme which can be redeemed against millions of products on the Amazon.co.uk website. Simply by spending on their card within 180 days of account opening, customers will receive a one-off £15 credit into their credit card account.

Customers who apply online for an Amazon.co.uk MasterCard will receive a decision, within seconds, that has passed through a full and rigorous underwriting system. This allows customers to make purchases immediately on Amazon.co.uk.*

Whenever an Amazon.co.uk MasterCard customer spends on their card, Loyalty Points will automatically accumulate. These points are converted to gift certificates that are emailed to customers and can be redeemed against products on the Amazon.co.uk website.

The Amazon.co.uk card offers customers benefits including:
- For purchases on Amazon.co.uk, the cardholder will be rewarded with 1 Loyalty Point for every £1 they spend (£10 of card purchases will earn 10 points)
- For purchases outside Amazon.co.uk, the cardholder will be rewarded with 1 Loyalty Point for every £2 they spend (£10 of card purchases will earn 5 points)
- For every 1,000 points accumulated, cardholders will automatically receive a £10 gift certificate for use towards Amazon.co.uk purchases.
- Customers will receive a one-off £15 credit to their credit card if a purchase is made within 180 days of the account open date.
- No annual fee
- 16.9% APR typical (variable)
- 0% on card purchases for 9 months from the date the account is opened (only on Amazon.co.uk, 16.9% elsewhere.)
- 0% interest on balance transfers for 12 months from account opening (3% handling fee applies), providing the transfer is made within 90 days of opening the account.

Additional benefits of the Amazon.co.uk MasterCard include access to online banking to view account details, check your balances and transactions (including your Amazon.co.uk Loyalty Points balance), set up direct debits and carry out balance transfers. Amazon.co.uk cardholders will also have access to a free 24-hour worldwide customer help and support line.

Brian McBride, Managing Director of Amazon.co.uk Ltd, said: "Customers expect great value and unrivalled convenience from Amazon.co.uk and this new Amazon.co.uk MasterCard offers just that. With the Loyalty Points scheme, customers can enjoy significant rewards, allowing even greater value to be gained from shopping at Amazon.co.uk."

Hany Fam, Group General Manager, MasterCard UK & Ireland, said: "We're delighted to be working with Amazon.co.uk and this launch further underlines the strength of MasterCard's partnerships in the global retail sector."

Note to Editors
*Purchases can only be made on Amazon.co.uk at this point. Customers must wait until they receive their Amazon.co.uk MasterCard by post to use it elsewhere.

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.