Next generation Kindle Paperwhite comes with a 6.8-inch glare-free display, up to 10 weeks of battery life, adjustable warm light, USB-C charging, and 8 GB of storage —for only £129.99

First-ever Kindle Paperwhite Signature Edition also adds an auto-adjusting light sensor, 32 GB of storage, and, for the first time, wireless charging—all for just £179.99

Twenty percent faster page turns and an even smoother interface experience enabled by all-new hardware and redesigned interface

Customers who pre-order or purchase the all-new Kindle Paperwhite can get 3 months of Kindle Unlimited membership for free, offering access to millions of books, thousands of audiobooks and selected magazine subscriptions

LUXEMBOURG —September 21, 2021—Amazon today announced the next generation of Kindle Paperwhite with three new models: the all-new Kindle Paperwhite, the first-ever Kindle Paperwhite Signature Edition, and a brand-new Kindle Paperwhite Kids. For years, Kindle Paperwhite has been the most popular Kindle, and the new generation combines premium hardware, faster performance, and a redesigned user interface for a more enjoyable reading experience. Starting at just £129.99, Kindle Paperwhite comes with a larger display than the previous generation Kindle Paperwhite (10^th generation), a new adjustable warm light, and up to 10-week battery life, while the new Signature Edition adds an auto-adjusting light sensor and is the first-ever Kindle to offer wireless charging.

“Customers love Kindle Paperwhite, and we’ve worked hard to add even more premium experiences to the next generation,” said Eric Saarnio, VP, Amazon Devices International. “The new Kindle Paperwhite comes with a warm light and larger display for even more comfort, 20% faster page turns, and up to 10 weeks of battery life—all in a compact, waterproof design that makes it easy to enjoy a book anywhere, day or night.  Now more than ever, it’s delightful to get lost in millions of books wherever you go.”

Larger, Warmer Paperwhite Display
The all-new Kindle Paperwhite combines a 6.8-inch display, the largest ever on a Kindle Paperwhite, with smaller 10.2mm bezels on a sleek, flush-front design. Plus, the 300 ppi Paperwhite display is glare-free, delivers laser-quality text, and resembles real paper for easy reading in all conditions, even direct sunlight. The display offers an additional 10% brightness at the maximum setting to ensure reading is more comfortable on the eyes, and the adjustable warm light and a white-on-black dark mode offer flexibility for reading any time, day or night. Kindle Paperwhite Signature Edition also comes with an auto-adjusting front light that automatically adapts the brightness of the display based on the lighting around you so you can comfortably read in all conditions.

Read Anywhere, For Longer
Kindle devices last weeks on a single charge, so you can enjoy your book without the worry of finding a power outlet. The all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition offer up to 10 weeks of battery life—the longest of any Kindle Paperwhite yet. To help maximise reading time, fast USB-C charging takes only 2.5 hours to reach a full charge to maximise reading time when using a 9W adapter or larger. Kindle Paperwhite Signature Edition is the first Kindle to offer wireless charging and can be used with any compatible Qi wireless charger (sold separately). With an IPx8 rating, the all-new Kindle Paperwhite is designed to withstand accidental drops in the bath, hot tub, pool, and sea—meaning you can take it almost anywhere you want to read. Plus, 8 GB standard storage on Kindle Paperwhite, and 32 GB of storage on the Signature Edition means there’s room for thousands of titles and more space for audiobooks, newspapers, and magazines.

All-new Kindle Experience
Kindle Paperwhite comes with a completely redesigned Kindle interface, adding several new features for an easier and more intuitive experience from the moment you pick up your device to start reading. The updated Kindle experience provides an easy way to switch between the home screen, your library, or your current book, while a new library experience includes new filters and sort menus, a new collections view, and an interactive scroll bar.

A new option to get started is simplified setup on the Kindle app for iOS and Android —just pair your device to your phone so you can set up in fewer steps. Settings are accessible in one swipe from wherever you are in your device, making it quick and easy to adjust features such as screen brightness, or turn on airplane or dark mode, without losing your place. These new software features will roll out through the end of the year.

Features that Enrich Your Reading Experience
By design, the all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition have been purpose-built to help you get lost in your favourite book. Unlike most tablets and phones, a Kindle has no glare and won’t distract you with social media, emails, text messages, or notifications. The all-new Kindle Paperwhite includes features that have long made the Kindle family the best devices for reading, enhancing the experience beyond a print book, including:

• Whispersync and Whispersync for Voice—Saves and synchronises your last page read, bookmarks, and annotations from your Kindle eBooks and Audible books across all of your Kindle devices and apps, so you can pick up where you left off on any device, whether you’re reading or listening.
• Book Covers—Lets you see the cover of the book you are currently reading on the lock screen of select Kindle devices without ads.
• Word Wise—Provides short, simple definitions that automatically appear above difficult words in many popular English language titles, so children or those learning a new language can keep reading with fewer interruptions.
• Accessibility—Allows customers to access devices and reading applications that work with assistive technology, features that support a variety of reading needs, tools that enable anyone to become a Kindle author, and more than 12 million screen reader supported books.

The World’s Best eBook Store
As with all Kindle e-readers, the new Kindle Paperwhite models come with instant access to the Kindle Store, which includes:

• Massive selection—Millions of books, newspapers and magazines, including the latest best sellers.
• Kindle Unlimited—Get three months of unlimited access to millions of books, thousands of audiobooks and selected magazine subscriptions with Kindle Unlimited and read anywhere, anytime. Terms and conditions apply.
• Amazon Original Stories—Read or listen to binge-worthy short fiction and nonfiction from best-selling authors, acclaimed storytellers, and new voices like Dean Koontz, Mindy Kaling, Jared Dudley, Chimamanda Ngozi Adichie, and more, all included at no additional cost for Prime and Kindle Unlimited members.
• First Reads—Every month, readers get an eBook at no additional cost to their Prime membership from a pre-release, editorially-curated selection.

Additionally, Prime members can read from a rotating selection of thousands of books, magazines, and more—at no additional cost to their Prime membership.

The First-Ever Kindle Paperwhite for Kids
Also today, Amazon announced the Kindle Paperwhite Kids—the first Paperwhite device custom-designed for young readers. Kindle Paperwhite Kids comes with a kid-friendly cover, a 1-year subscription to Amazon Kids+, and 2-year worry-free guarantee.  The all-new Kindle Paperwhite Kids is £139.99 and is also available for pre-order today.

Climate Pledge Friendly
The all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition were designed with sustainability in mind, and carry the Climate Pledge Friendly badge. Both are built with 60% post-consumer recycled plastics and 70% recycled magnesium. Plus, 96% of the packaging is made of wood fibre-based materials from responsibly managed forests or recycled sources.

Pricing and Availability
The all-new Kindle Paperwhite is £129.99 and available in 8 GB in Black. The new Kindle Paperwhite Signature Edition is £179.99, available in 32 GB, also in Black. Both devices are available today for pre-order – all-new Kindle Paperwhite will start shipping October 27 and Kindle Paperwhite Signature Edition will start shipping November 10. New leather and fabric covers for the all-new Kindle Paperwhite will be available in Black, Deep Sea Blue, and Lavender Haze.  Learn more at http://www.amazon.co.uk/kindlepaperwhite.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.co.uk/about and follow @AmazonNewsUK.

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