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AMAZON PRIME VIDEO SET TO BRING FANS CLOSER TO THE ACTION WITH INNOVATIVE NEW POSTCAM FEATURE FOR RUGBY UNION AUTUMN NATIONS CUP BROADCASTS

12/11/2020

Featuring eight custom cameras mounted to the upper and lower frames of each goal, PostCAM brings fans into the action for dynamic new angles on defensive heroics and jaw-dropping tries

Amazon Prime Video will install this PostCAM technology at Twickenham for the Autumn Nations Cup as well as delivering the innovation to the Parc y Scarlets stadium for the Wales v England clash

PostCAM joins the Prime Video broadcast experience which includes added crowd atmosphere, on-demand clips and full-match replays as well as a single stream each matchday showing continuous Autumn Nations Cup rugby across the entire afternoon

LONDON – 12th November 2020 – Amazon Prime Video will introduce PostCAM, a brand-new innovation that features eight custom cameras to capture close-up shots of the goal line, for a number of its broadcasts at the Autumn Nations Cup this November.

The new broadcast innovation will be installed at Twickenham for all of England’s home matches, including England v Ireland, and will be delivered to the Parc y Scarlets stadium in Llanelli to bring fans at home an up-close experience of one of rugby’s greatest rivalries: Wales v England. PostCAM will broadcast all of the drama and emotion from along the try-line, including inside and outside of the goalposts, offering a fresh perspective on competitive international rugby. Prime Video will use PostCAM footage in both live and replay coverage throughout the test matches, allowing the fans at home and the pundits in the studio to analyse the sport like never before.

PostCAM consists of two 1080p 3G POV minicams installed at the in-goal side of each goal post just below the crossbar, with eight cameras in total. PostCAM operators will remotely pan and tilt the cameras for maximum coverage, offering dynamic match footage that is in-sync with the action.

“With fans unable to get into the stadium, we’re delighted to be able to offer a new way to bring them closer to the action.” said Alex Green, MD Prime Video Sport Europe.  “PostCAM will give rugby fans a brand-new perspective on the game that they love – and we think the Autumn Nations Cup is the perfect launch pad for it.”

Images and video demonstrating PostCAM in action are available here: https://amznstudios.box.com/v/PostCAMAssets

In addition to immersive camera angles, Prime Video’s Autumn Nations Cup coverage will combine the natural sounds of each stadium with additional crowd atmosphere, as well as the all-important referee microphone to keep on-top of the latest calls. Customers will have the option to disable this added crowd atmosphere on all devices if they prefer to listen-in to the players’ on-pitch instructions.

Prime Video’s main coverage of Autumn Nations Cup matches will offer a full afternoon of action every matchday, with games taking place consecutively on a single stream, allowing fans to keep watching without having to switch channels to view the next fixture. Simply choose “Autumn Nations Cup” from the Prime Video home page and select “Main Coverage”.

For this main coverage stream, there will be 45 minutes of build-up ahead of the first match looking ahead to the day’s action, extended to a full hour during Finals weekend. Following the final match of the day, Prime Video’s pundits will dissect every tackle and try before looking ahead to the upcoming fixtures.   

For fans wanting to tune into specific matches, these individual programmes will be viewable in the Autumn Nations Cup section of the Prime Video app and will display their match start times. These match streams will begin in-line with the main coverage start-time or following the final whistle of the previous match that day. 

At the end of every match-day, in addition to the live coverage, Prime members will be able to watch a one-hour highlights show, which will be presented by Ross Harries and Ayo Akinwolere.

Fans will be able to select clips of major incidents during the match, to re-live the glory of a try or analyse what went wrong with their defence. For those fans who cannot watch the action live, Prime Video offers short highlights, 10-minute highlights and full match re-runs on-demand shortly after the final whistle.

As announced last week, live match coverage will be hosted by Gabby Logan and Mark Durden-Smith. Joining them to offer expert analysis will be a team of experienced pundits, including Bryan HabanaDavid FlatmanDylan HartleyJohn BarclayScott QuinnellSerge BetsonJamie RobertsTopsy OjoSam Warburton and more.

All on-screen presenters and pundits will be positioned in a purpose-built studio located at a safe distance from the pitch.

Prime members can watch live Autumn Nations Cup this November with the Prime Video app on TVs, mobile devices, Amazon Fire TV, Fire TV Stick, Fire tablets, games consoles, on Virgin’s V6 TV Box, the Talk Talk TV set top box, Apple TV, Chromecast, BT TV or online. For a list of all compatible devices visit amazon.co.uk/watchanywhere.

New members can sign up for just £7.99 a month with a free 30-day trial. For more information visit: https://www.amazon.co.uk/amazonprime.

- Ends -

 

Autumn Nations Cup schedule on Prime Video

Round 1

14 November

Coverage starts at 12pm

Italy v Scotland (12.45pm KO) 

England v Georgia (3pm KO)

Coverage ends at 5.30pm

 

15 November

Coverage starts at 2.30pm

France v Fiji (3.15pm KO)

Coverage ends at 5.45pm

 

Round 2

21 November

Coverage starts at 12pm 

Italy v Fiji (12.45pm KO)

England v Ireland (3pm KO)

Wales v Georgia (5.15pm KO)

Coverage ends at 7.45pm

 

22 November

Coverage starts at 2.30pm

Scotland v France (3.15pm KO)

Coverage ends at 5.45pm

 

Round 3

28 November

Coverage starts at 1pm

Scotland v Fiji (1.45pm KO)

Wales v England (4pm KO)

France v Italy (8.10pm KO)

Coverage ends at 10.30pm

 

Finals Weekend

5 December

Coverage starts at 11am

Georgia v TBD (12pm KO)

Ireland v TBD (2.15pm KO)

Wales v TBD (4.45pm KO)

Coverage ends at 7.15pm

 

6 December

Coverage starts at 1pm

England v TBD (2pm KO)

Coverage ends at 4.30pm

 

Media contacts

 

The Academy’s Amazon Prime Video Rugby press office:

amazonrugby@theacademypr.com


Prime Video Sport UK: 

arnben@amazon.co.uk

 

Notes To Editors

 

About Prime Video

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