LONDON – 9th January 2013 – Amazon has announced the creation of a further 100 new jobs at its global Digital Media Development Centre in London.

The centre, near The Barbican, opened in September to house hundreds of employees in design and development teams from Pushbutton and LOVEFiLM, which are both Amazon companies. Since then, 100 additional, new team members have been employed and a further 100 will now be recruited in the early part of this year.

"We have always known that there is a wealth of tech talent here in London and we continue to look for the most creative minds in the UK to work on the next generation of TV and film services for Amazon customers all over the world," said Paula Byrne, Managing Director of the Centre in London. "There has never been a more exciting time in the technology world with constant innovation resulting in exceptional experiences for consumers and we are looking for 100 new recruits to play an integral part in the future of Amazon's digital offering."

The 100 new roles created, and currently being recruited for, include software development engineers, user-interface experts and graphic designers.

The Amazon Digital Media Development Centre in London focuses on new digital media projects that will benefit Amazon customers all over the world. This includes the creation of interactive digital services for TVs, game consoles, smartphones and PCs; the development of the digital media experience on Amazon websites around the world; and the building of services and APIs that power that digital media experience.

One of the most recent innovations from the London Development Centre was the LOVEFiLM Instant Application on Nintendo Wii U. LOVEFiLM members who own the latest addition to the Nintendo family can access the LOVEFiLM Instant application, which comes pre-installed on the device, from the Wii U dashboard. Once logged in, members can watch, search and browse titles from the LOVEFiLM streaming catalogue – all as part of their existing membership package. LOVEFiLM's Watch List is also included, allowing film and TV fans to add titles in the streaming library to a personalised queue for easy access later.  The LOVEFiLM Instant app is also enhanced by the second screen functionality of the Wii U console. Members using the Wii U GamePad controller benefit from an improved user experience, including the ability to view video content on both the TV and GamePad, or access details of films or TV shows (such as casting or episode lists) when browsing the LOVEFiLM Instant library.

LOVEFiLM Instant is now available on a complete range of living room devices including Amazon's Kindle Fire HD, PlayStation®3, iPad® and Xbox 360 in addition to Wii and Wii U, plus a growing number of Blu-ray players and Internet-connected TVs. Unlimited streaming packages start from just £4.99 a month – the lowest of any comparable subscription service.

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Paula Byrne, Managing Director of the Amazon Digital Media Development Centre, is available for interview. Paula is a Liverpudlian and seasoned media executive. Prior to launching Pushbutton in 2002, she held a number of senior director-level roles in tech-related media companies and was responsible for launching a wide range of world first interactive TV services.

Amazon.co.uk Ltd Press Office:

For more information please contact the Amazon.co.uk Ltd Press Office on 0208 636 9280 or email pressoffice@amazon.co.uk.

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Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design.  The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns.  Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package.  The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

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