Press Release

<< Back

Amazon and BMW Bring Alexa to the Road

27/09/2017

BMW Group will integrate Alexa into their vehicles in the US, UK and Germany starting in 2018

Luxembourg—27th September, 2017—Amazon and BMW announced today that Amazon Alexa will be available in BMW and MINI vehicles starting in mid-2018. Ask Alexa in-car to get directions, call a business, play music or Audible content, control your smart home, check the news, and more while you’re on the go – without downloading a separate app.

Customers will also have access to thousands of Alexa skills from third-party developers. For many requests, Alexa will provide voice responses paired with visual cards on BMW’s and MINI’s control display, such as to do lists or weather forecasts. 

“We are excited to work with BMW to bring the Alexa experience to their drivers,” said Ned Curic, Vice President, Alexa Automotive. “Voice is a big part of the future, especially in cars. Using your voice to enjoy content and interact with your car makes a great driving experience even better. We can’t wait for BMW customers to try this out.”

“By making this step and integrating Alexa into our models from 2018, BMW and MINI will form a more intrinsic part of our customers’ digital lifestyles,” remarked Dieter May, Senior Vice President Digital Services and Business Models at the BMW Group. “Voice control first featured in BMW Group cars many years ago, and we are now enhancing its functionality by adding a digital ecosystem, which will open up all sorts of new possibilities that customers can access quickly, easily and safely from their car.”

Voice is a natural way to interact with your car while you’re on the go. For example, you will be able to ask Alexa to turn on the outdoor lights or adjust your home’s temperature when you start the drive home from work. Or, you could ask Alexa to order your favourite pizza from Domino’s, or a takeaway from Just Eat, as you drive home from work.

This in-car experience builds on the BMW Connected skill for Alexa that was introduced in 2016. The skill helps customers control their vehicle – including activating climate control, locking the doors, and more – from any Alexa-enabled device.

Amazon Alexa will be available in all 2018 model year BMW and MINI vehicles from mid-2018 in the US, UK, and Germany.

###

About Amazon 
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.co.uk/about and follow @AmazonNews.

 

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Amazon.co.uk Ltd's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
Contact Amazon

Contact by email:
Amazon.co.uk Press Office
Amazon in the Community UK

Amazon.co.uk Help

Visit Amazon.co.uk:
Help Pages

Contact Amazon.co.uk:
By E-mail, Chat or Phone

Sign up to receive e-mail alerts whenever Amazon.co.uk posts new information in the Media Room. Just enter your e-mail address and click Submit.
Subscribe to the PR RSS Feed.
amazon.co.uk Amazon Home
International Sites:
Business Programs:
© 1996-2024, Amazon UK and its affiliates