Amazon and BMW Bring Alexa to the Road
BMW Group will integrate Alexa into their vehicles in the US, UK and Germany starting in 2018 Luxembourg—27th September, 2017—Amazon and BMW announced today that Amazon Alexa will be available in BMW and MINI vehicles starting in mid-2018. Ask Alexa in-car to get directions, call a business, play music or Audible content, control your smart home, check the news, and more while you’re on the go – without downloading a separate app. Customers will also have access to thousands of Alexa skills from third-party developers. For many requests, Alexa will provide voice responses paired with visual cards on BMW’s and MINI’s control display, such as to do lists or weather forecasts. “By making this step and integrating Alexa into our models from 2018, BMW and MINI will form a more intrinsic part of our customers’ digital lifestyles,” remarked Dieter May, Senior Vice President Digital Services and Business Models at the BMW Group. “Voice control first featured in BMW Group cars many years ago, and we are now enhancing its functionality by adding a digital ecosystem, which will open up all sorts of new possibilities that customers can access quickly, easily and safely from their car.” Voice is a natural way to interact with your car while you’re on the go. For example, you will be able to ask Alexa to turn on the outdoor lights or adjust your home’s temperature when you start the drive home from work. Or, you could ask Alexa to order your favourite pizza from Domino’s, or a takeaway from Just Eat, as you drive home from work. This in-car experience builds on the BMW Connected skill for Alexa that was introduced in 2016. The skill helps customers control their vehicle – including activating climate control, locking the doors, and more – from any Alexa-enabled device. Amazon Alexa will be available in all 2018 model year BMW and MINI vehicles from mid-2018 in the US, UK, and Germany. ### About Amazon
|
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Amazon.co.uk Ltd's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year. |