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Summer Shopping Lists at the Ready: Prime Day Returns on 11th & 12th July

Great savings on big brands like Samsung, Shark, Levi’s, Oral-B, Tefal and more, as well as a wide range of products from small businesses across Britain

Early deals start now, 21st June, at

New for 2023: Amazon announces Prime Experiences – limited edition, once-in-a-lifetime experiences to add even more value to Prime Day, including a chance for shoppers to visit the cast of Neighbours in Australia


LONDON—06.15am BST, 21st June 2023—(NASDAQ: AMZN)—The countdown has begun to Amazon’s Prime Day event. Between 00.01am on 11th July and 11.59pm on 12th July, Prime members can get 48 hours of great savings across all categories on everything they need for summer and beyond, with early deals starting today at New deals will drop throughout the event, with discounts on top products from much-loved brands, small businesses and artisan makers.

“The countdown for Prime Day starts now, and we have an incredible selection of deals to come,” said John Boumphrey, UK Country Manager of Amazon. “We work really hard to deliver great products at the best prices for customers during Prime Day and throughout the year, from the biggest brands to the 100,000 small British businesses that are available on Amazon. There is a lot to be excited about and a lot of value to find, with a few fun surprises and experiences to help you feel like a big deal along the way.”

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